Ads produced in 2013 and still airing in 2014 qualify for our analysis. The following is our current yet still ongoing list.
JUDY ANN SANTOS for EDEN CHEESE
SARAH GERONIMO, APL D AP, ENRIQUE GIL and ELMO MAGALONA for REXONA
DANIEL PADILLA for OISHI MARTY'S CRACKLIN' VEGETARIAN CHICHARON
PIOLO PASCUAL for SUNLIFE FINANCIAL
Our analysis is unique because it goes beyond the mere ad itself and looks at the bigger picture which is what advertisers should really aspire for in every ad - be it with or without a celebrity endorser.
Sunlife Financial has a distinct need and message that must be conveyed to the larger public by its celebrity endorser in the person of Piolo Pascual. Admittedly, the actor has gone through several difficult instances in his career but Sunlife stood by its star. Thus, it proved only providential (no pun intended) that Sunlife be part of Mr. Pascual's sudden rise anew, career-wise, courtesy of his super blockbuster "Starting Over Again."
Through good and bad times, you want your insurance policy to be a steady support. That is exactly what the BIGGER PICTURE is between Sunlife and Piolo Pascual - ergo a most valuable ad-and-star partnership that is now the envy of other companies in similar business.
MEGAN YOUNG for SECURITY BANK
Star Value Points for fresh yet totally appropriate and credible casting of reigning Miss World 2013 Megan Young as endorser of a product, in this case Security Bank, that requires an impeccable image of unquestionable stability, maturity and intelligence. Ms. Young even adds the important elements of youth and relevance which makes this ad campaign one of the most successful casting coup to date.
SARAH GERONIMO for JOLLIBEE CHICKEN JOY
Ms SUSAN ROCES for RITE MED
COCO MARTIN for CEBUANA LHUILLIER PERA PADALA
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