#AdValueAnalysis© SUN LIFE Live Free PH Campaign

In terms of core message, Sunlife's #LiveFreePH campaign is currently one of our most favorite. Wonder why the company didn't utilize it's biggest star endorser in the actual video.

"The Greatest Love of All" (Whitney Houston) Thru a Man's Voice (Daryl Ong) #JustListen

#CoverOfValue

#StarValueAnalysis TAKLUB

Global Film Critics Simply Cannot Ignore the Lead Presence of Ms Nora Aunor in #Taklub

(as Brillante Film Earns Mixed Reactions)

VARIETY: "Without the provocative content of films like “Serbis” or “Kinatay,” it will be hard for this quiet work to make a dent in European arthouse circles. Domestic response will be much warmer, given its relevance, but mostly thanks to the reverence that lead actress Nora Aunor commands."

The Hollywood Reporter: "Philippine cinema grand dame Nora Aunor headlines Brillante Mendoza’s ensemble drama about survivors grieving over loved ones lost during the devastating typhoon Haiyan...it’s the overall controlled performances from the cast – ranging from veterans like Aunor and Diaz, to younger faces like Rivera and Santos – which propels the film."

"TAKLUB is the best film I have made so far" - #Superstar Nora Aunor

Philippine poster

Director : Brillante Mendoza

Lead Actress : Ms Nora Aunor

#Superstar NORA AUNOR Stands Her Grounds, Decides Not to Fly to #Cannes2015

Confidante Reveals Alleged Reason #Superstar Nora Aunor Cancelled Cannes

"Aunor’s confidante claimed it isn’t the first time “pinabayaan nila kami.” He said that when they went to Venice in 2012 for the 69th Venice International Film Festival (where “Thy Womb” won the Bisato D’Oro, La Navicella or Venezia Cinema prize and the P. Nazareno Taddei Award Special Mention) “nagsama-sama sila duon, pero kami, andun lang kami sa isang hotel, wala man lang nag-a-asikaso sa amin.”

Aunor didn’t say anything about it, said Rendez, and she aims to do the same with the whole Cannes issue. If anything, the veteran actress is said to be waiting for Mendoza or anyone from his camp to reach out to her. “I’m hoping they could work it out…” Rendez said."

#StarValueAnalysis : Given that
a) the Cannes Film Festival belongs to THE three (3) most prestigious, influential and important film festivals in the world (along with Berlin and Venice film festivals,

b) TAKLUB is an official entry in competition,

c) Nora Aunor is the lead actor in Taklub

d) several government agencies are named producers of the film project mainly represented by Senator Loren Legarda ,

this incident is admittedly nothing short of embarrassing for the Philippine delegation, in particular, and the Philippines as a country participant in general.

Humiliating, yes but we say bitterly necessary if only for the inevitable consequence that this incident brings, highlighting the sore lack of much deserved respect and support provided to even globally acclaimed and accomplished Filipino artists in the Philippines, like Ms Aunor by the local film industry entities and officials, the national government and the audience in general.

And yet again, it takes a NORA AUNOR to bring this to light.

Remember, Ms Nora Aunor stayed and shot #TAKLUB right in the heart of still devastated Tacloban with nary a qualm just like she stayed and shot #ThyWomb in rebel infested territory, again with full professionalism and unexpected artistic commitment and genius.

Now that the project is done and it's "time to party" so to speak, it is conscientious for everyone involved in the project to give the proper treatment this genius artist deserves (and of course we mean the artist Aunor).

So we still say, #MABUHAY #NoraAunor!

A Cannes, les Roubaisiens de #Deschepper apprennent...la patience! Ici la file d'attente pour le film Taklub. ;-) pic.twitter.com/hT0LHREgP7
— Ville de Roubaix (@roubaixnews) May 19, 2015

"In Cannes, the Roubaisiens of #Deschepper learn ... patience ! Here the queue for the film Taklub"

#GFT Global Filipino Talent GERPHIL FLORES

#APS Anne Pretty Says...

#Superstar NORA AUNOR Receives 2015 AIFFA (Asean International Film Festival and Awards) Lifetime Achievement Award

Art, Censorship and the Immaculate Philippines.

Given the current state of censorship of free expression in the Philippines, it is most safe to assume that the following art works or similar depictions of said art works in various media - print, tv, film, advertising - may never ever be allowed to be shown lest these images pollute the immaculate sensibilities of the most conservative Filipinos in the Catholic Philippines.

So enjoy these art works here.

"The Fisherman and the Syren"
by
Frederic Leighton
1st Baron Leighton
President of the Royal Army
(private collection)
source - Art Renewal Center

"The Bath of Psyche"

Frederic Leighton

1st Baron Leighton

President of the Royal Army

(private collection)

source - unknown

"The Sluggard"

Frederic Leighton

1st Baron Leighton

President of the Royal Army

Victoria and Albert Museum

source - Yair Haklai

"Icarus and Daedalus"
by
Frederic Leighton
1st Baron Leighton
President of the Royal Army
(private collection)
source - Art Renewal Center

#StarValueAnalysis © THAT THING CALLED TADHANA - #MVF Most Valuable Film of the Week (week 6, 2015)

#StarValueAnalysis INTO THE WOODS Most Valuable Film of the Week (week 5, 2015)

#SportsSuperstar MANNY PACQUIAO Face-to-Face with #SportsTopStar FLOYD MAYWEATHER (video)

#StarValueAnalysis AMERICAN SNIPER Most Valuable Film of the Week (week 4, 2015)

Ms Dawn Zulueta and Richard Gomez Tandem Get Proper Highlight in ABS-CBN Ad But...

#StarValuePOV for #SeasonedStar Ms DAWN ZULUETA

#TopStarNetwork ABS-CBN announces its first set of shows lined-up for 2015 and, judging by the edit, the Lopez-controlled channel is telling the public how highly it regards the tandem of #SeasonedStars DAWN ZULUETA and RICHARD GOMEZ.

Dawn and Richard opens and technically closes the ad that comes to a full circle with the KATHNIEL tandem, ABS-CBN's crowned Teen King and Queen! It's a level-upped positioning that undeniably shows how valued and still very much current the Zulueta-Gomez is.

We will be looking forward for the actual show, plugged as "Will Never Say Goodbye", which judging from the cast appears to be a genuine, all-out Dawn-Richard headliner! If so, that in itself is a feat for Ms Dawn and Richard especially considering the Y and Z-gen heavy casting the rest of ABS-CBN's shows are (and are known for). And while our objective #StarValueAnalysis prefers a Dawn-Richard headliner film to come first - as the strategic follow up to the tandem's comeback, which not a few credited (Dawn-Richard) as among the strongest reasons why the said soap was such a huge success - we're more than willing and ready to give the "think tanks" of the Kapamilya the benefit of the doubt that this move would prove to be the most beneficial, to ABS-CBN, in general, and to the #StarValue of Ms Dawn Zulueta and Richard Gomez, in particular.

#StarValueAnalysis - Challenges

While the "Bida sa 2015" video plug was good and gives the Dawn-Richard tandem its proper importance which should excite many, this official poster(?) leaves so much room for improvement. To quote one commenter on another blog (not ours), to wit

"Medyo di maganda ang poster. Halatang pinagdikit-dikit."

Dawn-Richard fans, do you Agree or do you Agree?

We open 2015 with our Initial Selection of fifteen (15) stars in various levels of Star Value © who will be in our focused Star Value Analysis © exclusively, independently and solely as far as their entertainment media careers are concerned.

note : #ThinkHollywoodSystem

As part of our POV (Priority in Observation of Value), these stars will get our active support in the promotion of their individual projects through our social media accounts in blogger, twitter, facebook and instagram (coming soon).

But more importantly, we will be providing exclusive capsule analyses on the status of each one star's Star Value Level ©.

With the help of their fans, producers, advertisers and the general public, one of our goal is to help contribute to the continued success of these talented stars who we think deserve their spotlights!

This is not to imply though that those not included in our current list are any less of a star themselves. Local showbiz is indeed brighter than ever because of the many stars in our midst. The sheer number of exciting stars stars, so much more than we can adequately focus on, is the only reason that we are limiting our list to fifteen (15) and that we have noted* to update this list as the need and dynamics of local showbiz require.

With that, we are proud to present our 15 chosen #StarPOV2015!

Super Star Value © + Top Star Value © + Seasoned Star Value © are equipped with the artistry that can compete with the best of the world!

Super Star Value © + Top Star Value © + Seasoned Star Value © + Rising Star Value © have strong potential to create top-rating shows and blockbusters!

(Cycle One)

Ms. NORA AUNOR Star Value = #SuperStar

SARAH GERONIMO Star Value = #TopStar
JOHN LLOYD CRUZ Star Value = #TopStar
COCO MARTIN Star Value = #TopStar
ANGEL LOCSIN Star Value = #TopStar
DEREK RAMSAY Star Value = #TopStar
Ms EUGENE DOMINGO Star Value = #TopStar
ANGELICA PANGANIBAN Star Value = #TopStar
JENNYLYN MERCADO Star Value = #TopStar new entry!

Ms LORNA TOLENTINO Star Value = #SeasonedStar
DENNIS TRILLO Star Value = #SeasonedStar
ENRIQUE GIL Star Value = #SeasonedStar
Ms DAWN ZULUETA Star Value = #SeasonedStar
JAMES REID Star Value = #RisingStar
TOM RODRIGUEZ Star Value = #RisingStar

note - *This list will be updated as the dynamics of the Star Value © #StarValue© of each star in the list changes and compares with any of those not currently included.