REXONA may have finally created an otherwise overlooked perfect match! SARAH GERONIMO and
ENRIQUE GIL dance up a storm as co-ambassadors in the new ad for Rexona and instantly we see their chemistry sizzle! Dubbing it "ASH-QUEN" or perhaps "SA-QUEN"(?!?)
Our favorite #SeasonedStarMs LORNA TOLENTINOreinvents herself anew ala-Hollywood icon Meryll Streep in "BURGOS," a Cinemalaya film which we firmly believe deserves a proper and well-promoted wide theatrical release.
Thanks to finally getting the right movie material at the right time, this ABS-CBN #TopStar is a "Resurgent Star!" PIOLO PASCUAL gets a much-deserved second wind in his career via the enormous success of "Starting Over Again", one that our analysis saw coming before many in the industry.
Using our patented Star Value Rating System, StarValuePH is featuring its list of the Most Valueable Stars of Advertising a.k.a. #MVSA. VALUE is the main operative term in this list; Value of and for the Product endorsed, Value of and for the Endorsing Stars and most importantly, Value of and for the the Audience/Consumers.
Ads produced in 2013 and still airing in 2014 qualify for our analysis. The following is our current yet still ongoing list.
JUDY ANN SANTOS for EDEN CHEESE
SARAH GERONIMO, APL D AP,ENRIQUE GILand ELMO MAGALONAfor REXONA
DANIEL PADILLAforOISHI MARTY'S CRACKLIN' VEGETARIAN CHICHARON
PIOLO PASCUAL for SUNLIFE FINANCIAL Our analysis is unique because it goes beyond the mere ad itself and looks at the bigger picture which is what advertisers should really aspire for in every ad - be it with or without a celebrity endorser.
Sunlife Financial has a distinct need and message that must be conveyed to the larger public by its celebrity endorser in the person of Piolo Pascual. Admittedly, the actor has gone through several difficult instances in his career but Sunlife stood by its star. Thus, it proved only providential (no pun intended) that Sunlife be part of Mr. Pascual's sudden rise anew, career-wise, courtesy of his super blockbuster "Starting Over Again."
Through good and bad times, you want your insurance policy to be a steady support. That is exactly what the BIGGER PICTURE is between Sunlife and Piolo Pascual - ergo a most valuable ad-and-star partnership that is now the envy of other companies in similar business.
MEGAN YOUNGfor SECURITY BANK
Star Value Points for fresh yet totally appropriate and credible casting of reigning Miss World 2013Megan Youngas endorser of a product, in this case Security Bank, that requires an impeccable image of unquestionable stability, maturity and intelligence. Ms. Young even adds the important elements of youth and relevance which makes this ad campaign one of the most successful casting coup to date. SARAH GERONIMO for JOLLIBEE CHICKEN JOY