#POLL : #TopStar JOHN LLOYD CRUZ Should Renew His Exclusive Contract with #TopStarNetwork ABS-CBN - YES or NO?

WINNING FILIPINO TALENTS WORLDWIDE

MARLISA PUNZALAN - The X Factor Australia 2014 Winner




ROSE FOSTANES - The X Factor Israel 2013 Winner

OPRAH Welcomes Back Charice (2014)

#RespectfulInterview #EmotionalInterview #EnlighteningInterview

14-yr old MARLISA PUNZALAN Shines on X Factor Australia 2014

UPDATE:  She was 14 when she entered as an aspirant in The X Factor Australia. Now @ 15 yrs young, she comes home to Mt Druitt, NSW and performs to her home crowd as a FINALIST. See the video report (video copyright owned by AK4to7)

"Inaamin ko po na nasaktan ako. Gusto ko pong magpasalamat sa lahat ng mga taong sumuporta sa akin..." - #Superstar NORA AUNOR Gives Official Statement on National Artist Award Issue

#RisingStarValueAnalysis - Contest Over, The Voice Kids PH Season 1 has Found its Rightful Winner

#StarValue : #Rising Star           GRACE ALADE                           

Grace Alade's early elimination should come as a huge shock and upset to most viewers --- that is if you are watching these type of talent shows for the first time.

She will be back. Count on it.



This is one of our easiest predictions - GRACE ALADE will emerge as CHAMPION in "The Voice Philippines" Season 1 (aired over ABS-CBN), a far cry from the inarguably polarizing result in the show's adult version.

Congratulations Grace and if there is any practical, unsolicited professional advice we could give to this young lady is that she and her team should start looking for the right songs for her surely-soon-to-happen upcoming self-titled debut album. Use the show as a platform to practice song selection and develop genuine audience connection. 

SYKES

#FilmValueAnalysis - DEMENTIA

#FilmValueAnalysis thespic and technical excellence aside, producers, investors and stakeholders of the film #Dementia has one more reason to say "cheers!"

in our analysis, this intalan-aunor film has the most elements to make it a #MostMarketableFilm in Hollywood and other #InternationalFilmMarkets.

and by #internationalfilmmarkets, we do not merely mean exhibitions and competitions in various international film festivals (although that is sure to happen) but moreso, actual commercial releases the local cinemas of foreign territories.

in short, beyond Php, the producers can look forward to $$$ - of course the thoughtful and efficient handling of global distribution contracts is KEY to turn this potential into hard cash realities

#FilmValueAnalysis - because #FilmBusiness is #SeriousBusiness

photo courtesy of NFF group member

Box-Office Value Analysis - MAYBE THIS TIME - Sarah Geronimo and Coco Martin

#SCA Star Chemistry Analysis - "Ash-Quen" or "Sa-Quen" We See Chemistry in SARAH GERONIMO and ENRIQUE GIL, Agree or Not?

REXONA may have finally created an otherwise overlooked perfect match! SARAH GERONIMO and
ENRIQUE GIL dance up a storm as co-ambassadors in the new ad for Rexona and instantly we see their chemistry sizzle! Dubbing it "ASH-QUEN" or perhaps "SA-QUEN"(?!?)

What's your take on this new, untested tandem?

Star Value Analysis - Ms LORNA TOLENTINO #SeasonedStar

Our favorite #SeasonedStar Ms LORNA TOLENTINO reinvents herself anew ala-Hollywood icon Meryll Streep in "BURGOS," a Cinemalaya film which we firmly believe deserves a proper and well-promoted wide theatrical release.  

Star Value Analysis - PIOLO PASCUAL #TopStar

Thanks to finally getting the right movie material at the right time, this ABS-CBN #TopStar is a "Resurgent Star!" PIOLO PASCUAL gets a much-deserved second wind in his career via the enormous success of "Starting Over Again", one that our analysis saw coming before many in the industry.

#MVSA 2014 - Most Valuable Stars of Ads 2014 (Philippines)

Using our patented Star Value Rating System, StarValuePH is featuring its list of the Most Valueable Stars of Advertising a.k.a. #MVSA. VALUE is the main operative term in this list; Value of and for the Product endorsed, Value of and for the Endorsing Stars and most importantly, Value of and for the the Audience/Consumers.

Ads produced in 2013 and still airing in 2014 qualify for our analysis. The following is our current yet still ongoing list.


JUDY ANN SANTOS for EDEN CHEESE




SARAH GERONIMO, APL D AP,  ENRIQUE GIL and  ELMO MAGALONA for REXONA

DANIEL PADILLA for OISHI MARTY'S CRACKLIN' VEGETARIAN CHICHARON





PIOLO PASCUAL for SUNLIFE FINANCIAL


Our analysis is unique because it goes beyond the mere ad itself and looks at the bigger picture which is what advertisers should really aspire for in every ad - be it with or without a celebrity endorser.

Sunlife Financial has a distinct need and message that must be conveyed to the larger public by its celebrity endorser in the person of Piolo Pascual. Admittedly, the actor has gone through several difficult instances in his career but Sunlife stood by its star. Thus, it proved only providential (no pun intended) that Sunlife be part of Mr. Pascual's sudden rise anew, career-wise, courtesy of his super blockbuster "Starting Over Again."

Through good and bad times, you want your insurance policy to be a steady support. That is exactly what the BIGGER PICTURE is between Sunlife and Piolo Pascual - ergo a most valuable ad-and-star partnership that is now the envy of other companies in similar business.


MEGAN YOUNG for SECURITY BANK

Star Value Points for fresh yet totally appropriate and credible casting of reigning Miss World 2013 Megan Young as endorser of a product, in this case Security Bank, that requires an impeccable image of unquestionable stability, maturity and intelligence. Ms. Young even adds the important elements of youth and relevance which makes this ad campaign one of the most successful casting coup to date.


SARAH GERONIMO for JOLLIBEE CHICKEN JOY




Ms SUSAN ROCES for RITE MED



COCO MARTIN for CEBUANA LHUILLIER PERA PADALA