#AdValueAnalysis© SUN LIFE Live Free PH Campaign



In terms of core message, Sunlife's #LiveFreePH campaign is currently one of our most favorite. Wonder why the company didn't utilize it's biggest star endorser in the actual video.


#StarValueAnalysis TAKLUB

Global Film Critics Simply Cannot Ignore the Lead Presence of Ms Nora Aunor in #Taklub
(as Brillante Film Earns Mixed Reactions) 


VARIETY: "Without the provocative content of films like “Serbis” or “Kinatay,” it will be hard for this quiet work to make a dent in European arthouse circles. Domestic response will be much warmer, given its relevance, but mostly thanks to the reverence that lead actress Nora Aunor commands."

The Hollywood Reporter: "Philippine cinema grand dame Nora Aunor headlines Brillante Mendoza’s ensemble drama about survivors grieving over loved ones lost during the devastating typhoon Haiyan...it’s the overall controlled performances from the cast – ranging from veterans like Aunor and Diaz, to younger faces like Rivera and Santos – which propels the film."


"TAKLUB is the best film I have made so far" - #Superstar Nora Aunor


Philippine poster

Director         : Brillante Mendoza
Lead Actress : Ms Nora Aunor




#Superstar NORA AUNOR Stands Her Grounds, Decides Not to Fly to #Cannes2015

Confidante Reveals Alleged Reason #Superstar Nora Aunor Cancelled Cannes

"Aunor’s confidante claimed it isn’t the first time “pinabayaan nila kami.” He said that when they went to Venice in 2012 for the 69th Venice International Film Festival (where “Thy Womb” won the Bisato D’Oro, La Navicella or Venezia Cinema prize and the P. Nazareno Taddei Award Special Mention) “nagsama-sama sila duon, pero kami, andun lang kami sa isang hotel, wala man lang nag-a-asikaso sa amin.”
Aunor didn’t say anything about it, said Rendez, and she aims to do the same with the whole Cannes issue. If anything, the veteran actress is said to be waiting for Mendoza or anyone from his camp to reach out to her. “I’m hoping they could work it out…” Rendez said."





































#StarValueAnalysis : Given that
a) the Cannes Film Festival belongs to THE three (3) most prestigious, influential and important film festivals in the world (along with Berlin and Venice film festivals,

b) TAKLUB is an official entry in competition,

c) Nora Aunor is the lead actor in Taklub

d) several government agencies are named producers of the film project mainly represented by Senator Loren Legarda ,

this incident is admittedly nothing short of embarrassing for the Philippine delegation, in particular, and the Philippines as a country participant in general.

Humiliating, yes but we say bitterly necessary if only for the inevitable consequence that this incident brings, highlighting the sore lack of much deserved respect and support provided to even globally acclaimed and accomplished Filipino artists in the Philippines, like Ms Aunor by the local film industry entities and officials, the national government and the audience in general.

And yet again, it takes a NORA AUNOR to bring this to light.

Remember, Ms Nora Aunor stayed and shot #TAKLUB right in the heart of still devastated Tacloban with nary a qualm just like she stayed and shot #ThyWomb in rebel infested territory, again with full professionalism and unexpected artistic commitment and genius.

Now that the project is done and it's "time to party" so to speak, it is conscientious for everyone involved in the project to give the proper treatment this genius artist deserves (and of course we mean the artist Aunor).

So we still say, #MABUHAY #NoraAunor!


"In Cannes, the Roubaisiens of #Deschepper learn ... patience ! Here the queue for the film Taklub"

Art, Censorship and the Immaculate Philippines.

Given the current state of censorship of free expression in the Philippines, it is most safe to assume that the following art works or similar depictions of said art works in various media - print, tv, film, advertising - may never ever be allowed to be shown lest these images pollute the immaculate sensibilities of the most conservative Filipinos in the Catholic Philippines.

So enjoy these art works here.

"The Fisherman and the Syren"
by
Frederic Leighton
1st Baron Leighton
President of the Royal Army
(private collection)
source - Art Renewal Center
"The Bath of Psyche"
y
Frederic Leighton
1st Baron Leighton
President of the Royal Army
(private collection)
source - unknown
"The Sluggard"
by
Frederic Leighton
1st Baron Leighton
President of the Royal Army
Victoria and Albert Museum
source - Yair Haklai

"Icarus and Daedalus"
by
Frederic Leighton
1st Baron Leighton
President of the Royal Army
(private collection)
source - Art Renewal Center












Ms Dawn Zulueta and Richard Gomez Tandem Get Proper Highlight in ABS-CBN Ad But...

#StarValuePOV for #SeasonedStar Ms DAWN ZULUETA


#TopStarNetwork ABS-CBN announces its first set of shows lined-up for 2015 and, judging by the edit, the Lopez-controlled channel is telling the public how highly it regards the tandem of #SeasonedStars DAWN ZULUETA and RICHARD GOMEZ.

Dawn and Richard opens and technically closes the ad that comes to a full circle with the KATHNIEL tandem, ABS-CBN's crowned Teen King and Queen! It's a level-upped positioning that undeniably shows how valued and still very much current the Zulueta-Gomez is.

We will be looking forward for the actual show, plugged as "Will Never Say Goodbye", which judging from the cast appears to be a genuine, all-out Dawn-Richard headliner! If so, that in itself is a feat for Ms Dawn and Richard especially considering the Y and Z-gen heavy casting the rest of ABS-CBN's shows are (and are known for). And while our objective #StarValueAnalysis prefers a Dawn-Richard headliner film to come first - as the strategic follow up to the tandem's comeback, which not a few credited (Dawn-Richard) as among the strongest reasons why the said soap was such a huge success - we're more than willing and ready to give the "think tanks" of the Kapamilya the benefit of the doubt that this move would prove to be the most beneficial, to ABS-CBN, in general, and to the #StarValue of Ms Dawn Zulueta and Richard Gomez, in particular.




#StarValueAnalysis - Challenges

While the "Bida sa 2015" video plug was good and gives the Dawn-Richard tandem its proper importance which should excite many, this official poster(?) leaves so much room for improvement. To quote one commenter on another blog (not ours), to wit

"Medyo di maganda ang poster. Halatang pinagdikit-dikit."

Dawn-Richard fans, do you Agree or do you Agree?